The city of Joensuu and ABLOY’s Joensuu factory established a collaboration in order to promote career paths in technology for girls in the Joensuu area. The collaboration encompassed orientation visits, familiarization with working life periods and school visits during 2018. The girls who participated in the collaboration got to explore ABLOY’s product development and engineering expertise and the work being done in the machine and metal industry. They also got to meet and get to know the women employees working in these positions. The city of Joensuu and ABLOY also campaigned together on social media and uplifted positive role models for girls and women interested in technology.